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Campaigns: The Real Cost

FDA's first youth tobacco prevention campaign, "The Real Cost," is designed to educate at-risk youth aged 12-17 about the harms of tobacco use. There are more than 10 million at-risk youth in the U.S. who are either open to smoking or already experimenting with cigarettes. "The Real Cost" campaign seeks to make these youth hyperconscious of the risk from every cigarette by highlighting consequences that youth are concerned about, like loss of control due to addiction, tooth loss and skin damage. Through this peer-to-peer campaign, FDA hopes to reduce the number of youth smokers in the U.S. to make tobacco use a part of America's past, not its future.

Some more facts about the real cost of smoking.→

The Real Cost: Campaign Overview.→


3 out of 4 teenagers who think they will stop smoking in 5 years don't
Smoking as a teen ca stunt lung growth
Cadmium: Found in batteries and cigarette smoke
Lifelong smokers die an average of 13 years younger
3 out of 4 teenagers who think they will stop smoking in 5 years don't
Smoking as a teen ca stunt lung growth
Cadmium: Found in batteries and cigarette smoke
Lifelong smokers die an average of 13 years younger